Why Did Go Compare Change To Go Compare. 6 Types of Organizational Change, Explained Whatfix (2023) Previously, users would have to type in gocompare.com, but the idea was to simplify the process even. This involved: A counter-intuitive name change - They went from Go Compare announced to Go.Compare, merging the brand name with a new domain name; An updated.
Comparison change management models Download Scientific Diagram from www.researchgate.net
The proposal will be put to shareholders at the company's upcoming AGM. It follows the acquisitions of MyVoucherCodes and switching service Energylinx, as well as the launch of its own switching service WeFlip
Go Compare was established in November 2006 and is based in Newport, Wales.The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com Go.Compare is the market leader, with 97% awareness, but the brand felt its fame wasn't enough in a competitive field so the agency's task was to persuade people to actively choose them Go Compare was established in November 2006 and is based in Newport, Wales.The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com
Is this how you go through change? Compare yourself with this 'Individual Change Journey' model.. Go Compare was established in November 2006 and is based in Newport, Wales.The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com The rebranding journey led by London-based design agency Ragged Edge started in 2022 when the price comparison website announced a name change to Go.Compare, as a way to fuse its brand name with a new domain name
5 Reasons People Resist Change and What We Can Do About It. This involved: A counter-intuitive name change - They went from Go Compare announced to Go.Compare, merging the brand name with a new domain name; An updated. "We will seek shareholder approval for this name change at the annual general meeting in May." GoCompare.com Group plc, which is based at Imperial Park, Newport, recently hosted its first.